NEW YORK–(BUSINESS WIRE)–This International Women’s Day, in celebration of the 100th anniversary of the 19th amendment, INTERMIX is partnering with Sophia Bush and Rock the Vote to stand up for equal representation and encourage women to vote. Launching today, text the word INTERMIX to 788-683, go to intermixonline.com, or visit any of their 32 boutiques to register to vote. This campaign marks the first activation in 2020 by Gap Inc. and its brands to help raise awareness about the importance of registering and voting, with additional engagement moments planned this year.
INTERMIX’s Make a Statement campaign features Sophia Bush, actress and activist; Carly Cushnie, founder and designer of Cushnie; Dee Poku, Founder and CEO of WIE, an influential membership network and platform for women leaders; Rebecca Hessel Cohen, founder of LoveShackFancy; Tezza, fashion photographer, musician and artist; Olivia Anakwe, model and advocate for Edible Schoolyard NYC; Andrea Lieberman, founder of A.L.C; Jyothi Rao, President of INTERMIX and Carolyn DeWitt, President of Rock the Vote. A custom INTERMIX “voting booth” will be located at 98 Prince Street, New York, on March 7th and 8th where shoppers are invited to send a vote of confidence to women who inspire them. Pre-addressed postcards with prompts to inspirational female leaders like will be available, alongside blank postcards to write to an inspiring woman in their lives.
“This campaign is a celebration of all the incredible women in our lives,” says INTERMIX President, Jyothi Rao. “The best way for women to celebrate the 100th anniversary of the 19th amendment is to exercise the fundamental right to vote. We’re honored to join forces with Rock the Vote to encourage women around the country to Make a Statement: with their voice, with their power, with their confidence, and with their vote.”
“We’re thrilled to be partnering with INTERMIX this International Women’s Day to recognize 100 years of women’s right to vote. INTERMIX aims to empower and bring confidence to the lives of women each and every day through self-expression,” says Rock the Vote President Carolyn DeWitt. “Women’s suffrage was the culmination of a long struggle marked by themes that are still very much relevant today—voting rights, women’s rights, and the rights of women of color and Native women. At Rock the Vote, we know how important it is for women to be empowered to use their voice to advocate for themselves, their friends and families, and their communities. That’s why this International Women’s Day, we’re providing American women with the resources they need to register to vote, make confident, informed decisions and use their voice in 2020 in honor of all the women here and around the world who still don’t have the right to vote.”
INTERMIX is a highly curated, omni-channel women’s fashion business comprised of 33 boutiques with hyper-localized assortments and a rapidly growing e-commerce channel. The brand is known for curating the most sought-after styles from a compelling mix of both established and emerging designers. Founded in 1993 and acquired by Gap Inc. in 2012, INTERMIX delivers a personalized shopping experience across both channels, with complimentary personal stylists on hand to work one-on-one with clients to create looks that make them feel confident and to make fashion fun and inspiring.
About Rock the Vote
Rock the Vote is a nonpartisan nonprofit dedicated to building the political power of young people. For 30 years, Rock the Vote has revolutionized the way we use culture, music, art, and technology to engage young people in politics–registering and turning out millions of young voters. Since its founding, Rock the Vote has processed over 12 million voter registrations. The organization consistently turns out its voters more than 30 points above the national youth average with approximately 60% voting for the first time. Rock the Vote fights for voting rights to ensure all eligible voters can exercise their right to vote and promotes civic education to ensure young voters have the resources and information they need to participate in our civic process. Learn more at rockthevote.org and follow us on Twitter, Facebook, and Instagram @rockthevote.
About Gap Inc.
Gap Inc. is a leading global retailer offering clothing, accessories, and personal care products for men, women, and children under the Old Navy, Gap, Banana Republic, Athleta, Intermix, Janie and Jack, and Hill City brands. Fiscal year 2018 net sales were $16.6 billion. Gap Inc. products are available for purchase in more than 90 countries worldwide through company-operated stores, franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.